So Wrong That It's Right? Seeing Out of the Box!

There are many ways to think out of the box but sometimes the box is actually inside another box. Sound confusing?

So I have this great client who knows the value of his employees being dressed like a polished team. He also knows that when his people like the apparel they are required to wear they feel better wearing it and they work better as well. Now I was initially surprised when he told me that while everyone loved all their shirts, the gray shirts (with black logo) where the logos weren’t as visible as the white shirts actually often got them more attention. How does that work? 

It seems that while waiting on line at various venues my client noticed people would make eye contact with his logo and particularly when he wore the gray shirt with the black logo (because it was harder to see)  people would squint and approach for a closer look. More often than not, being then within conversational range, they would then engage in conversation about the business behind the logo. The logo that was harder to see actually resulted in unexpected business generation. 

Often times, thinking things all the way thru to their conclusion, then stepping back and viewing from a different angle, results in a polar opposite conclusion. Things aren’t always what they first appear to be.