We’ve all heard the saying “better late than never” but does that really apply to business meetings? The meeting is scheduled for 8 a.m. Six of the eight people arrive before 8 a.m., get settled and are ready to work at 8 sharp. The meeting leader waits respectfully for 5 minutes to allow the two stragglers time to show up but alas, they do not. That is, not until 10 minutes into the meeting.
OK, so there is always some variable to overcome, like parking, traffic or weather, but what about the late comers who are ALWAYS late no matter whether rain or shine, night or day, weekday or weekend.
I can’t think of a single positive personal brand element to attribute to constant late arrival. Does the perennial late comer enter the room unnoticed and does their personal brand not suffer from being late? What thoughts cross your mind when the later comer(s) show up?
Does being habitually late reveal anything other than either disrespect for the others at the event or meeting or incompetence? Does lateness come without a price?

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