So you have this great logo designed. Aside from making your company look great, it is a constant reminder to you of your two favorite colors, a rich dark blue and jet black. So how does it play with black and white?
Who cares you say. "I didn't have a color logo designed so I could use it in black and white!" Fair enough — but you're going to be using in black and white more than you might think.
If you're still sending faxes (are faxes so yesterday yet?) your color logo comes out black on the other end. If the visual separation of the elements of your logo is achieved solely with the change of colors and you have two dark (or two light) colors, or two colors that "appear" similar to the fax scanner, the logo will likely be an indiscernible blob in the recipients hands.
Another instance where you will want to have a version of your logo that will play well in a single color is on any number of products you use to promote your brand. While it is true that two, three or four color imprints are routinely available on most promotional products, there are many where the additional cost of the colors in excess of one are not justified by a cost benefit analysis. Nonetheless you want your logo to look sharp. It is an option you are certain to benefit from sooner than later. Every logo needs to be available in a single color version.
Note: (The cost of embroidered corporate apparel is unaffected by the number of colors, but the decorating costs of silk screened T's and Sweats are affected.)
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